Moo's Gourmet Ice Cream

About Moo's Gourmet Ice Cream

Moo's has been scooping in downtown Jackson from its Center Street storefront for years, and the pitch is simple: homemade gourmet ice cream and organic sorbets made without shortcuts. The site is explicit about what's not in the product — no preservatives, additives, artificial flavorings, colorings, extracts, guar gum, or stabilizers — and the cream itself is organic and rBGH/rBST-free. Sorbets go further, landing at 99.1% pure organic fruit with just 1% pure cane sugar. The flavor list is long and split into categories: everyday staples like Wild Huckleberry, Vanilla Bean, Belgian Chocolate, and Buzz Bomb sit alongside a rotating cast that includes Apple Cinnamon, Blood Orange, and Key Lime Pie, plus fruit-forward sorbets in flavors like Boysenberry, Marion Berry, Passion Fruit, and Pink Guava. There's also a small lineup of adult, alcohol-spiked flavors — Jameson Whiskey Pecan, B52, and Chocolate Cabernet Sauvignon among them. The Wild Huckleberry has the shop's biggest bragging right: Food Network named it the best dessert in Wyoming, and Yelp has ranked Moo's among the best ice cream parlors in the country. Beyond the scoop case, Moo's makes ice cream cakes and sells its own branded merchandise — shirts, hats, coffee cups — plus gourmet chocolates. It's a family-run operation; the site credits owners Rick and Vicki Bicknert by name and features them on the homepage. The shop is open every day of the year it's operating, from noon to 9:30pm, at 155 Center Street in the heart of downtown Jackson — close enough to Town Square that it functions as the after-dinner stop for a big share of visitors walking off a meal on a summer evening.